Now accepting Request for Expressions of Interest for the SAM Café.

Now accepting Request for Expressions of Interest for the SAM Café. 

Shepparton Art Museum is now seeking expressions of interest from experienced operators to provide an outstanding food, beverage, and functions experience at SAM Café situated in the new SAM building on the banks of Victoria Park Lake, Shepparton. 

Andrew Gooley Business Manager, Shepparton Art Museum said “We are looking to partner with a provider who is ready to welcome visitors to the new SAM Building and complement our Museum experience with exceptional food, coffee and service. The SAM Café is a fantastic opportunity for an operator to be part of this exciting new landmark in Shepparton.” 

The successful provider will partner with SAM to provide hospitality services across the site for guests, visitors, and the community of Greater Shepparton and will be an integral part of the visitor experience and success of SAM. 

Operations will include the SAM level 1 café, the level 4 bar and terrace and function area catering for corporate events, exhibition openings, internal catering, and private/special events, such as weddings. 

Mr Gooley said “SAM recognises the wide range of skills required and encourages two or more service providers combining if necessary to strengthen their EOI”. 

Expression of Interest documents are available by email request to EOI’s are to be submitted electronically by 4pm on Wednesday 1 December 2021 to 

Further details can be obtained from: Allen Gale, Senior Project Manager, CAF Consulting on 0436 486 015 


Background: The new café is located in the SAM building on Victoria Park Lake’s southern end and overlooks the wetlands and native bushland of the Goulburn River. It provides an exceptional view from both the second level café with outdoor terrace and the top floor function space with bar. 

The five storey, metal clad building houses the new Shepparton Art Museum, indigenous art gallery and workshop Kaiela Arts, and the Greater Shepparton Visitor Centre. The building was designed by internationally renowned architects Denton Corker Marshall and was built by award winning Kane Constructions. 

ABOUT SAM: Shepparton Art Museum (SAM) is one of Australia’s outstanding regional art museums, showcasing our exhibitions and collections in new and exciting ways and creating a welcoming, inclusive and engaging space for all audiences. Artists are central to our work. Our programming is designed to be locally relevant and engage with global contemporary ideas.

Media enquiries, please contact: Gabriella Calandro, Engagement Manager SAM p: (03) 4804 5020 e:

SAM is recognised for its significant Australian ceramics collection, and our nationally significant collection of Indigenous art. As the only public art museum in Greater Shepparton and north central Victoria, our mission is to present great art in Shepparton, and to contribute to the cultural enrichment, community engagement and economic prosperity of the region.