Art as Business: 17-18 May 2025
Are you an artist living and working in the Goulburn Valley looking to strengthen the business side of your creative practice?
Join us at the Shepparton Art Museum for Art as Business, a two-day professional development intensive designed to support and upskill regional artists. Across the weekend, you’ll gain insights into the creative industry, connect with other artists, and explore new ways to sustain and grow your arts practice.
The program features hands-on workshops and engaging presentations covering a range of key topics, including copyright, communication, grant-writing, and installing your work.
Ahead of the weekend's program, Art as Business ticketholders and the general public alike are invited to join us for a free Arts Networking Evening on Friday 16 May from 6-8pm, which will feature a panel discussion between SAM Director Danny Lacy, Regional Arts Australia Director Ros Abercrombie, Live Art Benalla Director Tegan Nash, and artist Cameron Robbins.
Event details
16 May: Arts Networking Evening

Connect with local creatives and build your professional network at this free Arts Networking Evening, hosted in partnership with La Trobe University.
This event will include a panel discussion on the opportunities and challenges within the regional arts sector, featuring Danny Lacy (SAM), Ros Abercrombie (Regional Arts Australia), Tegan Nash (Live Art Benalla) and artist Cameron Robbins.
Friday 16 May, 6-8pm
La Trobe University Shepparton Campus, 210 Fryers Street, Shepparton
Free - registrations essential
17-18 May: Art as Business

Art as Business is a two-day professional development event featuring talks and workshops led by established artists and industry figures that are designed to support and upskill our region's creative community in key areas including copyright, finance, marketing, and applying for grants.
Saturday 17 May - Sunday 18 May, 9.30am-4.30pm
Shepparton Art Museum, 530 Wyndham Street, Shepparton
$55 (Friends of SAM receive 10% discount)
Art as Business: Event Schedule
Day One: Saturday 17 May
Know Your Rights
Speaker: Kay Abude
Install 101
Speaker: Nick Baylart
Artist Finance
Speaker: Evan Lowenstein
How The Heck Do I Write About Art?
Speaker: Sarah Walker
Social Media & Marketing
Speakers: Beci Orpin & Kati Hogarth
Day Two: Sunday 18 May
Classroom Critique
Speaker: Lachie Petrie
Arts Grants
Speaker: Gabriella Calandro and Kim Bennett
Opportunities for Artists in Victoria
Speaker: Bryony Large
Clay Studio Workshop
Facilitated by Aleisa Miksad
If you are interested in this event but are unable to attend the full two-day program, feel free to get in touch with us to explore your options via email at publicprograms@sheppartonartmuseum.com.au
Meet the Art as Business Speakers
Ros Abercrombie
Ros has been immersed in the arts and creative industries for over 25 years, working as a CEO,
Creative Consultant, and Festival Director. Currently engaged as the Executive Director (CEO) at Regional Arts Australia, a not-for-profit national organisation that is the voice for arts in regional Australia, Ros facilitates cross–sector, multi-arts and intergenerational connections across the creative industries. She works to advocate and support regional sustainability and implement learnings to engage new models.
Ros' previous roles include Program Director of Moomba Festival, Creative Director of the City of Melbourne NYE, CEO of Shepparton Arts Festival, Director of Taste of Tasmania alongside consulting with many local councils and independent organisations.
Ros’s qualifications include Executive Education Yale School of Management,
Postgraduate Diploma in Business Management, Victoria University, BA Hons Social Anthropology, School of Oriental & African Studies (SOAS), University of London, and is a graduate of AICD.
Kay Abude
Kay Abude is an artist based in Melbourne, Australia. She has an expanded sculptural practice working in large-scale installation, photography, performance, video and silk screen printing. Abude’s work is about work itself: the value of it, the effort, the inequality and insecurity of it, especially for artists.
Abude was a studio artist at Gertrude Contemporary, Melbourne from 2019 to 2022. In February 2022, Abude replaced working in higher education for a job at the docks and now works as a stevedore to support her art practice.
Her recent commissions include BE CREATIVE REMAIN RESILIENT, Mural Commission, The Showroom, London, United Kingdom, 2023-24; (DON’T) BE AN ARTIST, Flash Forward – Creative Laneways Project, The Hotel Windsor, Melbourne, 2021; NEVER WORK/ STOP WORKING, NGV Triennial EXTRA, NGV International, Melbourne, 2021; and WORK WORTH DOING, La Trobe Art Institute, Bendigo, Victoria, 2020-21.
Nick Baylart
Nick Baylart is SAM's Exhibitions Manager, joining the team in early 2022 to oversee the development and installation of the museum's exhibition program. He has previously worked in collections, exhibitions, and artwork conservation roles at HOTA Gallery, the National Library of Australia, and commercial galleries in Brisbane.
Kim Bennett
Since 2000, Kim Bennett helped raise millions of dollars through her work in the arts and community sector. Over her career, Kim has served in roles at the Australia Council for the Arts [Theatre / Dance / Visual Arts / Community Cultural Development boards], Regional Arts Victoria, in local government within the LGA's of Gannawarra and Swan Hill, The Torch Project, Ilbijerri Theatre, and for numerous individual artists.
Gabriella Calandro
Working as SAM's Head of Engagement, Gabriella Calandro oversees the way the Museum engages with audiences across marketing and communications, public programs, education, program funding and a young professionals training program.
Born and raised in Shepparton, throughout Gabriella's career she has held positions in arts funding management, marketing, curatorial, public program, and audience development.
Before joining SAM in July 2021, Gabriella was the Director of Grants and Curatorial Affairs at the New York Foundation for the Arts, New York City where she spearheaded the organisation's national grant and curatorial programs.
In 2022 Gabriella was elected as a regional representative on the Board of Management for the Public Galleries Association of Victoria.
Gabriella holds a Master in Art Curatorship from the University of Melbourne and a Bachelor Fine Art (Honours) from Monash University. She is currently completing a Master of Business Administration at La Trobe University.
Kati Hogarth
Joining SAM in 2021, Kati Hogarth currently works as SAM's Digital Content Coordinator. Hailing originally from the artistic town of San Miguel de Allende, Mexico, Kati has called Australia home since 2015. Over the last 13 years she has worked collaboratively on the conception and delivery of creative projects across commercial, narrative and documentary disciplines.
Prior to coming to Australia, Kati worked on the production of projects for The Blanton Museum of Art, The New York Times, GEO, The Washington Post, and Pictures of the Year Latin America, among others. In Australia, she has worked to deliver high-end commercial content at the intersection of branded and documentary-style storytelling for clients including ME Bank, Honda, The Sony Foundation, Australia Post, Palliative Care Victoria, and the Shepparton Festival.
At the core of her work lies a deep appreciation for meaningful connection through story and helping brands share their unique voice.
Danny Lacy
Danny Lacy is the Artistic Director of Shepparton Art Museum. Having previously been a part of the SAM curatorial team from 2010-2012, Danny rejoined SAM in 2024 after spending 8 years at Mornington Peninsula Regional Gallery (MPRG), initially as Senior Curator and later as Gallery Director, during which time he led MPRG through a period of sustained growth and change.
Danny has held an active curatorial practice across a range of contemporary art spaces, including as Director of West Space, Program Administrator at Monash University Museum of Art, and Installation & Project Coordinator at the Australian Centre for Contemporary Art. He holds a Master of Arts (Visual Culture) and Postgraduate Diploma of Arts (Art History and Film Studies) from Monash University. In 2015 he was based in Singapore for three months as he undertook an Asialink Arts Management residency.
Bryony Large
Bryony Large is the Programs Coordinator at Shepparton Art Museum, joining the museum in late 2024. She holds an MA in Curating and a BA in Art & Design History, and has worked with several prominent arts institutions across the UK, including Tate and National Museums Liverpool.
Evan Lowenstein
Based in Melbourne, Evan Lowenstein is a Director at Lowensteins, an arts management firm that has amassed 40 years of experience in servicing the arts and providing specialist advice in financial, taxation and business areas.
Evan has had a long association with Boards of Management for many arts organisations throughout his career, including Gertrude Street Artist Spaces and the Centre for Contemporary Photography. He has also been on the Board of The Resale Royalties Art Market Professionals Advisory Panel, Treasurer of Westspace Artists Spaces in Melbourne, Board of Directors of the Australian Artists Association Ltd, as well as Theatreworks, Q44 Inc, Embraced Inc.and, Southern Disability Advocacy Inc, Sunshine Print Artspace Inc, Genesis Baroque Inc., and Studio A.
Aleisa Miksad
Aleisa Miksad is a ceramicist from Central Victoria. Her work walks a line between ancient and contemporary ceramics. Inspired by classical ceramics of the Greeks and Etruscans, these ancient forms are reimagined in writhing coils and spiked collars. Aleisa has been selected as a finalist in the Ravenswood Australian Women’s Art Prize, 2024, and the Lake Art Prize, 2022. She has exhibited with Craft Victoria and presented a solo exhibition as part of SAM Spotlight at Shepparton Art Museum in 2023.
Tegan Nash
Tegan Nash Ollett is an artist and creative producer working in the field of dance and live
Art, and currently works as Director of Live Art Benalla and Education and Public Programs Curator at the Benalla Art Gallery. She has produced numerous original works and received the Dance Award at the North Queensland Arts Awards (2015). Tegan’s career has also focused on producing opportunities for others to engage in creative practice or establish new work, by devising projects for youth, artists and the wider community; through her roles as an arts manager, artist and producer with a range of leading, Australian contemporary arts organisations. Tegan has worked and trained with a range of Australian artists, and her residencies include Guts Dance Alice Springs, Castlemaine State Festival and Lucy Guerin Inc. Tegan is an alum of the Footscray Community Arts Centre’s Emerging Cultural Leaders Program and Theatre Network Australia's Victorian Independent Producers Initiative.
Beci Orpin
Beci Orpin is a multidisciplinary artist, designer and author based in Melbourne whose broad practice is united by a signature application of colour, shape and optimism.
She has collaborated with major brands and organisations including Apple, Google, Disney, Uniqlo and The Australian Ballet, and presented workshops and lectures at national institutions, including the National Gallery of Victoria, Craft Victoria and Melbourne Design Week.
Across her 25 year career, Beci has remained committed to exploring art as a vehicle to form community. Many of her proudest achievements have been in the not for profit space, collaborating on projects with Asylum Seeker Resource Centre, Water Aid, Children's Ground, VICSEG and Save the Children.
Her shared Brunswick studio was established in 2022 specifically to serve as a gathering point for the next generation of creatives to come together, collaborate, explore and further understand how beautiful work can help us build beautiful lives.
Lachie Petrie
Lachie Petrie is an editor, writer, and arts worker, with an enduring interest in questions of labour and value in art and working closely with artists. Lachie has worked in numerous roles at TarraWarra Museum of Art and Mornington Peninsula Regional Gallery. Lachie recently joined SAM to help deliver special projects, including SAM's new art journal, MASS.
Cameron Robbins
Cameron Robbins is a multidisciplinary artist based in Castlemaine who works to make tangible the underlying structures and rhythms of natural forces. He has a studio and travel-based practice, making installations and exhibitions transcribing natural forces into drawings, photographs, video and sound works in art centres and other sites around the world including Australia, Japan, Norway, South Korea, China, Denmark, Switzerland, France, Germany, and the UK.
Cameron has presented over 20 solo exhibitions and featured in many group exhibitions in private and public institutions. Cameron also works as a jazz and experimental musician on clarinet and saxophone, performing with renowned musicians and sound artists.
Sarah Walker
Sarah Walker is a Naarm/Melbourne-based writer, artist, and researcher. She makes work about anxiety, control and intimacy across video, sound and text. Her first book, The First Time I Thought I Was Dying, a collection of non-fiction essays about the unruly body in late capitalism, won the 2021 Quentin Bryce Award, and her fiction and nonfiction have been widely published and awarded. She is a current PhD candidate at RMIT, where she teaches in video and sound.
